If I remember right from Mick Foley's book, he didn't show up to Raw the next night because he thought it was such an aweful thing to do to someone who was a stand-up guy like Bret Hart.  Evidently that night a lot of "the boys" said they weren't going to, but he sat in his hotel room the next night watching everyone else come out on tv.  He thought about it and did what was best for his career.

I might be remembering that wrong, It was probably pushing 10 years abo that I read that book.

I haven't actually read either one, but I've heard Chris Jericho and Bret Hart's books are both really good.  It would be fairly impossible for Hart's to not be, and the Jericho book goes up until he joins WWF (if I remember correctly, like I said I just heard this or read an article somewhere), so it's all about his time in the indies/Japan, and all that jazz.  Which would be more interesting to me.

When I first saw some of those commercials I was offended by how stupid they implied someone like me (single, in my late 20's at the time) was.

When I saw that particular one, I thought, "Ok, I've done that".

Although they've been implying that in commercials forever.  How long have Dad's been to stupid to boil water for Macoroni and cheese when Mom's not home so the kids get to have McDonalds.

On subject though, I'm really curious what the texting generation really thinks of these changes.  I would assume Pepsi (I guess "pepsi" now) had some sort of focus groups that made them decide to change things.  I think it's kinda dumb, but I'm old and crotchety and think texting is tedious, don't really like emoticons, and use very little internet/texting shorthand. 

I also don't drink near the amount of pop that I did 15 years ago when I was the age that they're targetting, so they probably know what they're doing.  The same way that plastic bottles got more streamlined and added more colors, or at least changed the pepsi logo slightly when I was that age.

It goes both ways, a lot of people just make them to make them.  Hell, go do a gym in the next week or so, then go again in march and see how different it is.  Llike you said, 99% don't follow through.

I've always thought if you feel there's a change you need to make why are you doing it specifically at the beginning of the year?  I look at it sort of like valentine's day.  To me it means more to do something for someone just because of how you feel instead of because you think you should because of the day.  A resolution is sort of the same thing, except for yourself rather than for someone you care about.

That said, Good luck to anyone who made them.