Big data was extremely useful for Obama in both elections (as the video touched on.) Databases are everything now, from big to small business owners, it's all about collecting data so you can keep create and retain customers. That's all Facebook really is IMO, one massive data collection bank. You're also the product, haha.

I think this is why Hillary has another advantage. Surely Obama's team has granted her their massive database and paired that with an aggressive ground game. Trump's campaign has that, but it's a pipsqueak in comparison. Mitt got crushed by it in 2012, and Trump's isn't even approaching what Mitt had.

"You're fascinated with sex", says the guy who went after Bill Clinton for 18 months over a blow job.

Even his main talking point, immigration, was totally different four years ago. Back then he was against every single thing he is for today.

To me this video only fortifies the idea that Trump is an opportunist. He saw a weak party (GOP) and an angry demographic inside that party that he could exploit. He then sharpened his message to appeal specifically to that subgroup. It's clear though that he doesn't  mean any of it.

https://www.youtube.com/watch?v=juxzekDz4JY

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You may find this suprising, but people actually keep track of stuff like this. From the statements made in debates, Trump overwhelmingly tells more lies. Not by a little bit either, but HUGE.

That's why I love fact checks, data etc, it always exposes liars such as yourself.